EXPERIENTIAL ACTIVATION
sLOGGI x lgsc
A multi-layered influencer, media partnership, and experiential campaign for Sloggi's "We Move" activewear range, in partnership with the London Girl Surf Collective (LGSC)
Results
1M+
reach
36.8k+
total engagement
15.2K+
total clicks
130
social posts
Platforms:
Experiential. Content across TikTok & Instagram.
Countries:
UK.
brief
The brief was to bolster the global "We Move" campaign with local partnerships aligned to the "collective" theme, reinforcing the brand message. The key goals were to generate awareness (measured by reach), initiate consideration (measured by content engagement), and engage a younger Gen Z consumer group.
our approach
A three-part campaign centred on the theme of "movement" (physical and metaphorical), in line with global campaign directives:
1. Creative campaign with the London Girl Surf Collective, activated across social plus a media partnership with Refinery29
2. Experiential media trip - a staycation for press in North Devon alongside LGSC, including a surf lesson, personalised gifting, and a private-chef dinner
3. Supporting tier-two influencer partnerships
Output included editorial (digital + social), a hero film, social cut-downs (Stories/Reels), stills, and self-shot influencer content - all amplified across each stakeholder's channels plus a Refinery29 feature.