EXPERIENTIAL ACTIVATION
pIMM’S x wIMBLEDON
Courtside access, press-ready moments: a talent takeover of Wimbledon's Centre Court
Results
1.1m+
reach
32.8K+
likes
266
saves
613
sticker taps
Platforms:
Experiential. Content across Instagram.
Countries:
UK.
brief
Pimm's wanted to secure a high-profile talent appearance at Wimbledon, generating press-worthy imagery and on-the-day social content, alongside quotable soundbites for follow-up media opportunities.
our approach
We secured a fully comped day of attendance at Wimbledon for 4 talent; Mollie King, Roman Kemp, Jo Wiley and Adanna, including Centre Court tickets, transport to and from the venue, and food and drink throughout the day, creating press image opportunities as the talent enjoyed the tennis. On site, the team captured 3 branded Instagram story frames, each approved in real time before going live, alongside 2–3 quotes from the talent that the team could then use to support press opportunities following the event.
