we make brands impossible to ignore
through creator partnerships, standout campaigns,
and moments that get people talking.
Hayley Irwin
Founding Director
a self proclaimed OG or grandma of the creator marketing space, Hayley started her journey in the industry 13 years ago following a stint in PR and digital/social spaces. at UOR, aside from being the founder, Hayley heads up all creator/experiential strategies for brands and agencies in the UK and globally.
one fact you won’t find on my linkedin page
she once auditioned for S-Club Junior, safe to say didn’t quite make the band
Brian Chegwidden
Corporate Director and Partner
Australian born, Brian is a qualified charted accountant who has worked for nearly 30 years in IT programme management delivering multi million pound business/IT solutions for major blue chip organisations like Vodafone, predominantly achieved through the building of integrated teams, challenging the norm and ensuring the solution is fit for purpose. Brian says “The fast moving world of influencer marketing is both challenging and rewarding especially seeing how UOR has become so successful ”.
one fact you won’t find on my linkedin page
he is the Australian masters gold medal winner for singles and triples in Pétanque
Kellie Irwin
Senior Digital Project Manager
following her studies in classical civilisation and ancient archeology, this brainiac found her true calling in the online space. Kellie, who has been at the agency since may 2018, heads up our talent arm here at UOR, managing all the influencers projects 360.
one fact you won’t find on my linkedin page
scored a hole in one when playing on a golf course in Portugal when she was only 15
Sophie Ions
Digital Project Executive
after completing a degree in Communication, Sophie brings a fresh mindset when it comes to influencer marketing. this digital-savvy northerner takes campaigns from inception through to completion ensuring clients and talent have a memorable experience.
one fact you won’t find on my linkedin page
can solve a Rubik’s cube in under a minute and a half
Sasha Jenkins
Junior Digital Project Executive
following her degree in marketing Sasha brings the latest generation views on how influencer marketing fits into their world. works across all sectors of the business, assisting the team on the end to end delivery of client campaigns.
one fact you won’t find on my linkedin page
has a passion for creating polymer clay charms and magnets
Myra Aslam
Junior Digital Project Executive
a YouTube alumna, Myra kickstarted her career within strategic partner management, where she drove creator success by leading high-impact global programmes designed to upskill talent. bringing a deep understanding of audience engagement and platform mechanics to UOR, she now focuses on the delivery of campaigns to help brands and talent maximise their reach and performance.
one fact you won’t find on my linkedin page
can perform Nicki Minaj’s "Monster" verse word-for-word
Tomas roberts
Finance & Systems Manager
after a decade in employee benefits, where he moved from pricing underwriting into business analysis, Tom joined UOR in 2026 to bring structure to the numbers behind the creativity. he looks after the organisation's management accounts and IT operations. tasked with the ongoing improvements of the business processes through implementation of key systems which the team relies on day to day to ensure campaigns are delivered on time and cost effective.
one fact you won’t find on my linkedin page
can speak 7 languages, from French and Arabic to Swahili and Korean
RACHEL WOODSMYTH
Project Manager
following a decade spent delivering global campaigns for some of the world's most prestigious luxury fashion brands at NET-A-PORTER, Rachel has joined UOR - inspired by its people, energy and ambition - to support the growth of the business, leading on social media, marketing and new client development.
one fact you won’t find on my linkedin page