we are an agile influencer marketing agency that
thinks and behaves big

here at UOR we are hungry for results and we use our expertise and data centric approach to drive them for our clients. meet the brains behind the campaigns 

Hayley Irwin

Founding Director

if there is anyone who understands the strategy needed to make influencer marketing work for a brand and drive results its Hayley. following four years in the PR and the social space, Hayley moved into the influencer marketing realm over a decade ago. at UOR, aside from being the founder, Hayley heads up all long and short term influencer strategies for brands and agencies in the UK and globally. 

one fact you won’t find on my linkedin page

fulfilled her life long fashion ambition when meeting vivienne Westwood in her 20’s only for her to tell hayley how much she disliked having photos taken with people. we had one taken anyway!

Brian Chegwidden

Corporate Director and Partner

Australian born, Brian is a qualified charted accountant who has  worked for nearly 30 years in IT programme management delivering  multi million pound business/IT solutions for major blue chip organisations like Vodafone, predominantly achieved through the building of integrated  teams, challenging the norm and ensuring the solution is fit for purpose. Brian says “The fast moving world of influencer marketing is both challenging and rewarding especially seeing how UOR has become so successful ”.

one fact you won’t find on my linkedin page

he is the Australian Masters Gold Medal winner for Singles and Triples in Pétanque

Kellie Irwin

senior Digital Project Manager

following her studies in classical civilisation and ancient archeology, this brainiac found her true calling in the online space. Kellie, who has been at the agency since may 2018, heads up our talent arm here at UOR, managing all the influencers projects 360. 

one fact you won’t find on my linkedin page

Scored a hole in one when playing on a golf course in Portugal when she was only 15

Sophie Ions

Digital Project Executive

after completing a degree in communication, Sophie brings a fresh mindset when it comes to influencer marketing. this digital savvy northerner takes campaigns from inception through to completion ensuring clients and talent have a memorable experience

one fact you won’t find on my linkedin page

can solve a rubiks cube in under 2 minutes 

Sasha jenkins

Junior Digital Project executive

following her degree in marketing Sasha brings the latest generation views on how influencer marketing fits into their world. works across all sectors of the business, assisting the team on the end to end delivery of client campaigns .

one fact you won’t find on my linkedin page

has a passion for creating polymer clay charms and magnets!