EXPERIENTIAL ACTIVATION
bOOTS x Festivals
Driving awareness of Boots' Festival Hub, the one-stop shop for festival beauty essentials
Results
232.4K+
reach
£0.03
cost per engagement
232.4K+
views
242K+
total engagement
8.6K+
likes
Platforms:
Experiential. Content across TikTok & Instagram.
Countries:
UK.
brief
Boots wanted to raise awareness of, and drive traffic to, their Festival Hub during the 2023 summer festival season, showcasing the ease and convenience of shopping at Boots for festival essentials.
our approach
We partnered with 3 lifestyle and beauty influencers - Harriet Chadwick, Isabelle Kate and Marj Moore - with a combined following of over half a million. Running across July/August and targeting festival-goers, the trio produced 20 social posts showcasing Boots' festival essentials, driving awareness and traffic to the Festival Hub throughout the campaign period.