EXPERIENTIAL ACTIVATION
Thatchers Cider x Festivals
Multi-year festival content driving footfall and flavour awareness across the UK's biggest summer events
results
3.3m+
3m+
total engagements
views
£0.03
cost per engagement
14
influencers
126
social posts
Platforms:
Experiential. Content across TikTok & Instagram.
Countries:
UK.
Festivals:
Truck Festival. Victorious. Kendal Calling. Boardmasters.
brief
Across both years, Thatchers' objective has been to build presence at major UK festivals, positioning Thatchers Cider as an essential festival must-have and driving awareness and footfall to the Thatchers stand/Balloon Bar and showcasing their range of cider flavours to festival-going audiences.
our approach
In 2024, we partnered with 7 lifestyle influencers spread across 4 festivals - Truck Festival, Victorious, Kendal Calling, and Boardmasters - who headed to the Thatchers Balloon Bar to capture their "Thatchers Festival Experience." We delivered 56 pieces of vibrant, energetic content showcased the range of Thatchers Cider flavours as festival essentials, encouraging audiences to visit the stand.
For 2025 we focused on the strong performance of relatable, storyteller/comedic creators and talent with a more active role at the stand. The 2025 campaign again used 7 lifestyle influencers (Bambino Becky, Elliott Cass, Liz Barber, Farrel Hegarty, Gemma Adby, Joe Carmichael, and Siân Owen), across 4 major festivals, continuing to drive awareness and footfall to the Thatchers Balloon Bar. 2025 delivered 70 pieces of content and leaned further into showing how Thatchers naturally fits into the festival experience, alongside directing audiences to where they could find the brand at upcoming events.