EXPERIENTIAL ACTIVATION
BARBOUR INTERNATIONAL x JENKI
Bringing festive gifting to life with a pop-up celebration at Jenki's Borough Market matcha bar
Results
11
press attendees
6.6m+
total reach
86
social posts
46
talent attendees
Platforms:
Experiential. Content across TikTok & Instagram.
Countries:
UK.
brief
Barbour International partnered with UOR to create a festive gifting suite pop-up, bringing to life their 2024 Christmas gifting edit.
our approach
We planned and organised Barbour International's Christmas Gifting Suite pop-up at Whisk by Jenki in Borough Market, inviting talent and press along to gift a loved one a Barbour International item this Christmas while checking out the brand's new SS25 collection - with matcha on hand, courtesy of Jenki.
