CAMPAIGN
vodafone
2026 - The Summer of Sponsorship
Results
16M+
total views
£0.004
cost per engagement
16.1m+
total engagements
Platforms:
Instagram. TikTok
Countries:
UK.
brief
To kick off our first creator partnership with Vodafone, we worked with two creators for the Summer of Sponsorship activation.
our approach
With two well known British creators:- Ellie Evelyn Smith and The Famileigh, we produced humorous, fast-paced skits that saw them play superfans coaching a newbie to be ready for Wimbledon and festival season. Throughout the videos, they gave the newbies a pep talk on everything from etiquette to niche insider knowledge, ultimately training them up to become seasoned fans.