CAMPAIGN
Hello Fresh x Scrub Daddy
Funny family creators bringing the HelloFresh x Scrub Daddy partnership to life
results
288k+
293k+
total views
total engagements
4.6k+
155
total link clicks
total comments
£0.068
cost per engagement
Platforms:
TikTok. Instagram.
Countries:
UK.
brief
In May 2026, HelloFresh UK wanted to launch a new partnership with Scrub Daddy, targeting parents with content that would land naturally within the family/household routine niche.
our approach
We brought together 5 of Britain's funniest family influencers - Alysha Devon, Emily Rose, The Piggott Family, The Sessegnon's, and Laura Oduntan - to bring the partnership to life across Instagram and TikTok, producing 8 pieces of content. Alysha Devon's IG post was the standout, driving 93,784 engagements and a 62.3% VTR, while Emily Rose's content posted an exceptionally high 123.3% engagement rate. Sentiment was enthusiastic and brand-affirming, with comments praising both the product and the food itself.