CAMPAIGN
Greater Anglia
Parenting content that made Greater Anglia the easy family travel choice
results
350k+
349.3k+
engagements
views
£0.01
cost per engagement
Platforms:
TikTok. Instagram.
Countries:
UK.
brief
In June 2025, Greater Anglia wanted to promote the benefits of train travel for families, highlighting how easy and convenient it is to travel with children.
our approach
We partnered with 2 parenting influencers Jamie and Megan Colvin and Shan Robinson to bring the campaign to life in their authentic, family-first tone. Each of the creators showcased a family day out via Greater Anglia across Instagram and TikTok content, demonstrating just how simple and stress-free train travel can be for the whole family. The content resonated strongly with audiences, generating over 350,000 engagements.