CAMPAIGN
Thatchers
Creator content that gets people to try, visit and talk about Thatchers
Results
133K+
total engagements for
Haze Sessions
238K+
total engagements for
Apple & Blackcurrant
280K+
total engagements for
AMBR
Platforms:
Instagram. TikTok.
Countries:
UK.
brief
Thatchers came to UOR for three campaigns, each with a different job:
Haze Sessions (Summer 2025): Promote the return of Haze Sessions and bring people to the venue. The target was cider lovers.
Apple & Blackcurrant launch (Autumn 2024): Build awareness, consideration and conversion of the new flavour beyond Thatchers' own channels. The aim was to make it the go-to drink for taste makers.
AMBR launch (Winter 2024): Build awareness, consideration and conversion in the premium outlets stocking AMBR. The aim was to position it as the new premium cider you must try.
our approach
Three campaigns, three objectives: footfall, launch awareness and in-venue sales.
Haze Sessions: We worked with three lifestyle creators who filmed on location and showed Thatchers as part of a British summer: watching surfers at sunset, with good music and a Haze in hand.
Apple & Blackcurrant: Creators made relaxed, at-home content, with friends sharing the cider over snacks and games, reaching people beyond Thatchers' own channels.
AMBR: Creators filmed in premium venues stocking AMBR, with the glass, the setting and the food all in shot, so viewers could see where to try it.