Hello Fresh

our approach

Approach - We implemented a tried and tested approach across multiple social platforms, built around monthly campaign activations combined with special collaboration projects that kept HelloFresh consistently present rather than relying on one-off moments. Content creators continue to showcase the ease and simplicity of cooking with HelloFresh meal-kits, reaching the brand's target demographic through carefully selected influencers around the world. Throughout our partnership we have activated campaigns across UK, Ireland, US, Germany, Italy, Netherlands, Belgium, Australia and Scandinavia.

Creative - We activated collaborations and partnered with relatable content creators to bring the "supermarket sweep" problem to life - showing families exactly how HelloFresh eliminates the stress and guesswork of the weekly shop.

Community - We inspired families to subscribe by creating content that resonated with real, everyday concerns - knowing exactly what you're eating and avoiding the hidden costs of impulse buys and delivery fees, making HelloFresh feel like a smart, relatable choice rather than a luxury.

Value-driven messaging - We reframed HelloFresh's value proposition around savings and control, helping audiences see the brand as a cost-conscious alternative to supermarket shopping and takeaway spending.

Scale - We rolled this out consistently across social platforms and campaign moments, maintaining a cohesive always-on global presence throughout the year, generating strong exposure and awareness for the brand at an efficient cost per engagement of £0.02.