PARTNERSHIP
HALARA
YouTube try-ons that show how Halara looks, fits and feels
Results
1.75M+
views
£0.08
cost per engagement
50K+
likes
1.8M+
total engagements
3.6K+
comments
Platforms:
YouTube.
Countries:
UK, Australia. Canada, Ireland, Norway.
brief
Halara came to UOR to promote the comfort and versatility of its products, building awareness, consideration and sales among women aged 18-35 with an active, versatile lifestyle.
our approach
From Q1-Q3 2026 we have worked with a variety of 38 different creators across YouTube (10 for Q1, 16 for Q2 and 12 for Q3) using a mix of integrated and dedicated videos. Each creator tried on various products from Halara's latest collections, talking through the fabric choices and how the pieces feel to wear. The creators spoke about how Halara asks for customer feedback and listens to what its customers want, giving the audience a detailed look at the product, not just a shout-out.