PARTNERSHIP
Pimm’s
Seasonal creator content that kept Pimm's part of the conversation at every summer occasion
results
9m+
12.2m+
views
total reach
9.1m+
£0.01
total engagements
cost per engagement
Platforms:
Instagram. TikTok. Experiential.
Countries:
UK.
brief
Pimm's wanted to celebrate key moments for the brand throughout the year and needed influencer support to bring these to life across the various seasonal/cultural touchpoints in the Pimm's calendar.
our approach
Approach - We partnered with 14 influencers, spanning micro to macro tiers, across multiple activations tied to key Pimm's moments - including "Pimmsurance," sunset moments, and a Pimm's Masterclass - producing 71 pieces of social content that kept Pimm's front of mind throughout the summer season.
Experiential - Talent attended Wimbledon as part of the partnership, giving the brand a standout, tangible presence at one of the summer's biggest cultural moments and extending Pimm's association with quintessentially British occasions.
Creative - The content strategy encouraged audiences to get creative with their Pimm's, showcasing recipe versatility across a range of settings and reinforcing the "any weather is Pimm's weather" message in a way that felt authentic to each influencer's own content style.