EXPERIENTIAL ACTIVATION
vodafone x Festivals
A multi-creator, presenter-led festival activation for Vodafone, spanning Latitude, Wilderness, Boardmasters, Reading and Leeds, showcasing the brand's role in keeping festival-goers connected all summer long
Results
35.6M+
total engagements
£0.004
cost per engagement
124K+
total likes
1.7K+
total comments
35.5M+
total views
Platforms:
Instagram. TikTok.
Countries:
UK.
brief
To promote Vodafone's presence across major UK festivals, we teamed up with 6 creators and 1 presenter to increase awareness of the perks of being a Vodafone member, drive footfall to the Vodafone viewing platform, and ensure customers made unforgettable memories this summer.
our approach
Content featured unique festival experiences for each creator, while highlighting the role Vodafone plays in making festivals feel more connected, inclusive and joyful. The roster covered five major festivals across the UK:
Tobias Oke at Latitude
Courtney Mae Briggs at Latitude
Amy Sarah Coleman at Wilderness
Alan Stokes at Boardmasters
Connor Boore at Reading
Katie Owen at Leeds
Nas Majeed (presenter) across Wilderness, Boardmasters and Reading