PARTNERSHIP
Barbour International
Bringing the iconic brand to a new generation of millennial and Gen Z consumers
results
2m+
2.1m+
total views
total engagements
£0.05
cost per engagement
61k+
total likes
1.8k+
link clicks
Platforms:
Instagram. TikTok. Experiential.
Countries:
UK.
brief
Barbour International enlisted UOR for a ongoing seasonal strategy that highlighted its cooler, more fashion-forward aesthetic through partnerships with tastemakers, influential individuals and opinion leaders, and produced events and content to perform across the full marketing funnel.
our approach
Approach - We activated seasonal content in line with new season collections, and key gifting moments, partnering with 17 influencers from AW24-AW25 to create 138 pieces of content, keeping Barbour International present throughout key calendar moments and driving awareness to the latest styles.Talent showcased their favourite pieces from the range whilst keeping authentic to their fashion-based content.
Experiential - We partnered with cult matcha brand Jenki on an event in Soho, London, giving people the chance to engage with the brand and see the new collection in person - creating a standout, tangible moment beyond social content.
Creative - By blending always-on seasonal content with experiential activations, we reinforced Barbour International's cooler, more fashion-forward positioning in a way that felt authentic to its audience.