the main messaging of VUSH’s 2023 ‘I Come First’ campaign was about connection. as part of VUSH’s 14 Day Connection Challenge we teamed up with lifestyle and travel influencers Alexa and Maria. 

utilising this challenge as an opportunity to connect with themselves, exploring vulnerability and prioritising themselves, Alexa and Maria created content surrounding self-love, affirmations and self-reflection with the help of VUSH’s deck of Connection Cues.