campaign
Primark X UOR ACTIVATIONS
on platforms: instagram, tiktok, youtube
over the last few years we have had the pleasure to work closely with Primark’s team on their influencer strategy. this allowed us to plan, support and execute some amazing end-to-end campaigns.
from supporting the fashion giant on big launches, such as their click and collect service launch in-stores across London and Stacey Solomon Kids range to promoting their amazing prices for their price-freeze and back-to-school campaigns.
working with 100’s of influencers across these campaigns we have successfully reached over 7.1 million people, accumulating over 5.2 million views and driving nearly 500,000 link clicks.
7.1M+
total engagements
£0.04
cost per engagement
499K+
link clicks
data from 2022 - present day
campaign
Primark KIDS STACEY SOLOMON RANGE A/W23
on platforms: instagram
for another affordable, stylish range from Stacey Solomon for Primark Kids we teamed up with 5 parenting/lifestyle influencers to drive awareness to the range.
talent, including Lydia Bright and Frankie Gaff, showcased their purchases whilst expressing the ease of using Primark’s click+collect service. encouraging their audience to find their local store for click+collect.
this campaign successfully resulted in over 1.1 million engagements, with a cost per engagement of £0.02.
1.1M+
total engagements
£0.02
cost per engagement
14.8K+
link clicks
campaign
Click + Collect London Launch
on platforms: instagram, tiktok
after the success of the 25-store trial for Primark’s click and collect last year, we teamed up with 5 parenting/lifestyle influencers to spread awareness of their trial expanding in 32 stores across London.
from the likes of Sydney May Crouch to Mrs Biston, influencers showed the convenience of ordering and picking up their items from the kids-wear section, perfect for families to get hold of necessities with ease.
this campaign successfully resulted in over 800,000 engagements, with a cost per engagement of £0.03.
816K+
total engagements
£0.03
cost per engagement
3.4K+
link clicks
campaign
Primark Activations 2022
on platforms: instagram, youtube
throughout 2022 we worked with fashion giant Primark across 29 projects to promote their brand’s fantastic prices.
over 100 influencers created content for the brand. influencers utilised their Instagram, TikTok and YouTube platforms to promote the fashion giant.
content, such as clothing hauls and shopping trips, generated an impressive 4,149,772 engagements, costing £0.05 per engagement.
4.1M+
total engagements
£0.05
cost per engagement
2.3M+
views