in 2021 we teamed up with Karshare to promote their app launch.

the app allows users to rent and share cars, encouraging car-sharing. Karshare estimates that for every car shared, the app will be able to take 14 cars off the road. if 2% of the population switched to car sharing we could see CO₂ emissions drop by an impressive 620,000 tonnes.

for this campaign we worked with influencers that share core values of protecting the environment, such as My Plastic Free Home, Tommy Brady and Less Waste Laura. creating 4x Instagram posts and 12 Instagram stories that generated a total engagement of 64,000, resulting in a cost per engagement of £0.10.