For their Summer activation we partnered Arla Cravendale with lifestyle influencer Zeinah Nur to promote their dairy products. Via her large YouTube platform of 182K subscribers, Zeinah talked candidly about her continued love and loyalty to the brand in which she and her family use in their day-to-day life.

For this Zeinah created a YouTube video, Instagram post and 3x Instagram stories. This perfect partnership generated an amazing 50,552 interactions and a cost per engagement of £0.14.