To increase awareness, stimulate conversation and drive traffic online around the launch of Marula Self Tan Dry Oil, The Glam and the Glitter participated in a digital campaign across her social channels. Tamara kick started the campaign on her Snapchat, followed by her Instagram posts and ‘Summer Morning Routine’ YouTube video. The activity has generated a total of 194,554 interactions, creating a cost per engagement of £0.01.