Tia Ward, Becca Rose and Gina Box participated in the launch of Soft and Gentle’s summer campaign throughout August. The aim of the activity was to increase awareness around the new products as well to encourage girls to open up about those moments in life you would rather not talk about and own them, with each of the influencers sharing their most embarrassing stories as part of the integrated vlogs. The activity has generated a total of 36,407 interactions, creating a cost per engagement of £0.31.