To drive awareness and stimulate conversation online around So…? Fragrances new body mist range we hosted an influencer lunch at the Sanderson hotel. The 10 influencers we chose to attend were based on their authority in the beauty sector as well their appeal to the outlined target demographic. During the event 3 instagram images, 13 instagram stories and 11 tweets were posted. The activity to date has generated a total of 27,986 interactions, creating a cost per engagement of £0.10.