Ahead of the new season product arrivals, Shoeaholics wanted to continue to establish themselves as a market leader in discount accessories and Doodle the service leaders in their field. Due to the campaign key messages and proposed content style we decided to work with Fashion Mumblr, who we had previously worked with before Christmas. The campaign was extremely well received amongst her audience, generating a total of 45,851 interactions and creating a cost per engagement of £0.05.