Ahead of Valentines day Primark wanted to establish themselves as a market leader with their new lingerie range, with influencers showing how they would style the product to create a complete look. For this project we worked with both Maddie Bruce who created a haul style valentines vlog only containing Primark product and Cocoa Chelsea who put together a number of social posts. The campaign was extremely well received amongst their audiences, generating a total of 45,552 interactions and creating a cost per engagement of £0.08.
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Ahead of Halloween, Primark wanted to encourage consumers to head in-store to check out their spooky offering this year. Just Jodes participated in a digital campaign across her Instagram and Twitter account as well as Primark's vlog channel. Jodie first filmed both vlog instalments with Primark, then posted stills across her social channels. The activity has generated a total of 19,877 interactions, creating a cost per engagement of £0.15.
Facebook Live Christmas Event

To help encourage consumer participation during Primark's Facebook Live Christmas event in December we worked with several influencers who appeal to the outlined target demographic. Each influencer took part in a variety of Christmas activities, providing a sneak peek to their followers throughout the day. During each activity those consumers who were tuned in could win a variety of prizes. The activity, from Instagram and Twitter alone, has generated a total of 5,100 interactions.
Valentines Day Campaign

Ahead of Valentines day Primark wanted to establish themselves as a market leader with their new lingerie range, with influencers showing how they would style the product to create a complete look. For this project we worked with both Maddie Bruce who created a haul style valentines vlog only containing Primark product and Cocoa Chelsea who put together a number of social posts. The campaign was extremely well received amongst their audiences, generating a total of 45,552 interactions and creating a cost per engagement of £0.08.