Ahead of the launch of the new products into both Superdrug and ASOS online, Lottie wanted to establish themselves as one of the new market leaders in affordable beauty which rivalled the quality of their more expensive counterparts. To educate the potential consumers on the product offering and its key messaging we worked with six relevant beauty influencers in creating content across their online platforms. The campaign was extremely well received amongst their audiences, driving high levels of engagement and awareness. To date the campaign has generated a total of 960,613 interactions and creating a cost per engagement of £0.03.