Ahead of Christmas Doddle looked to drive awareness around their service offering as well as retailers they partner with, with the main aim of encouraging usage amongst influencers audiences. Based on both their target audience and key campaign messages we decided to work with fashion YouTuber Fashion Mumblr to produce one vlog, an Instagram, twitter and facebook post as well as have her host a competition to encourage further engagement. The activity has generated a total of 16,485 interactions, creating a cost per engagement of £0.15.