As part of an ongoing campaign for All Things, Maddie created a how to hair tutorial for their YouTube channel as well as sharing this across her social platforms. The aim of the look she created was to show the ATH audience how to master a half up/half down glam style on short hair using a mix of Unilever products. The campaign to date has generated a total of 12,921 interactions and creating a cost per engagement of £0.19.
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