LFW x Accessorize

To further establish itself as a fashion leader in the UK market, Accessorize looked to raise awareness around their new range and link this to key trends being worn across the AW17 fashion weeks. For this campaign we worked with the edgy fashion influencer Chloe Helen Miles, who produced content not only on her own social channels but also hosted takeovers on Accessorizes as well as featuring in a hugely successful YouTube campaign video. The activity has generated an incredible total of 135,037 interactions, creating a cost per engagement of £0.08.
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#SpiritofAccessorize

To launch the #SpiritofAccessorize range in February we enlisted Cat Meffan as the digital ambassador of the new line to not only promote across her digital platforms but also host an influencer session in the Another Space studio. On the back of the brief and budgets UOR decided the best way to generate both awareness and social conversation was to host an event whereby influencers could come enjoy a session with a top Yoga YouTuber as well as test the product. The event was a huge success generating over 60,000 engagements on the day. This with the agreed content from Cat herself has created 73,733 total interactions, creating a cost per engagement of £0.21.
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Moving into January 2017, Accessorize looked to raise awareness around key trends they had identified and which pieces in their new range supported this. Due to the nature of this campaign we looked to work with two influencers who had authority when discussing fashion trends across their online content. Both Style Lobster (who worked on the previous UGC campaign) and Cocoa Chelsea featured the product in a blog post and in numerous social posts. The activity has generated a total of 28,411 interactions, creating a cost per
engagement of £0.17.

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